2. Increase sales of your products and services. Your best customers will always be your existing and happy customers. Use your email list to send special offers to your already-existing, already-happy customers to generate a ton of sales.

3. Create a way for new people to sign up to your mailing list. With a subscription form on your website’s home page that connects to your email marketing account, people interested in your products or services can subscribe to your newsletter, and receive automated opt-in reply forms as well as Thank You letters once they’re subscribed. You only have to create these letters once and set when and with what frequency you want which newsletters/emails sent and to whom.

4. Keep your company in your customers’ memory. By sending out automated weekly or monthly newsletters, you remind your customers who you are, what services you can offer them, and you can generate a ton of business from this.

5. Keep track of statistics to improve your sales and marketing. With a good email marketing campaign, you can track your emails sent and received, which customers purchased what, numbers of emails vs sales, etc.

6. Save money on your promotions. Promotion and marketing can be very expensive, especially advertising in print. Email marketing services are relatively inexpensive and provide much, much more to you, the business owner, than just the printed advertisement could EVER provide.

There is a bit of research in determining what the best service is for you, and the technical ins and outs of how to create a great email marketing campaign that turns into sales. Fortunately, the Dream Team already KNOWS all of this. Setting up your email marketing account and even writing your first 5 emails is one small part of the giant amazingness that the Dream Team offers. Want to find out more? Go to http://websitemarketingdreamteam.com/traffic/.

Technorati Tags: email advertising, Email Marketing, email marketing campaign, email subscription, newsletter subscription, newsletter subscription service, online marketing, opt-in email service, website marketing

Why is it important to use an autoresponder?

1. As your traffic increases, you will be increasingly unable to instantly reply to new signups to your website, yet you MUST reply to them instantly, thanking them for signing up, offering them things, reminding them of things, etc. This is absoluteky vital to maintaining your relationship with your clients and customers.

2. You must offer your clients a way to subscribe and unsubscribe. People need to know there’s a way to become a member. Conversely, people must know they have a way out if they decide NOT to be a member. The autoresponder service we use does both of these things automatically. You’ll never have to worry about manually removing a name from your email list. The unsubscribe link is right in each email they receive, at the bottom. And it works.

How does email marketing work?

Basically the same way that individual emailing works. Only you set it up to be automatic. When someone writes to you, you write them back, thanking them or acknowledging them in some way. Well, what about when you have 1000 people signing up to your site, or 10,000? If this isn’t set up to be automatic, there’s really no way to keep up with that volume of email. So you create several automated emails for different things. One goes to them right after they subscribe to your website. Then maybe one a week later, letting them know what’s happening, what specials you’re offering, what’s new, etc. And maybe one a month after that, or one a week. There are many ways this can be done, depending on your industry, your company and your goals. The Dream Team will work with you to determine the best content for your first 5 emails.

Incorrect email marketing campaigns can be worse than NO email campaigns. Let the Dream Team do it right for you. Go to http://www.websitemarketingdreamteam.com/traffic/ to get started.

Technorati Tags: autoresponder, e-mail marketing, email advertising, Email Marketing, email marketing campaign, email marketing list, email subscription service, opt-in email service