Website Marketing Dream Team » Pay Per Click http://www.websitemarketingdreamteam.com Just another WordPress weblog Sun, 19 Apr 2009 18:34:52 +0000 http://wordpress.org/?v=abc en hourly 1 Pay Per Click First Steps http://www.websitemarketingdreamteam.com/pay-per-click-first-steps/ http://www.websitemarketingdreamteam.com/pay-per-click-first-steps/#comments Wed, 15 Apr 2009 23:39:43 +0000 webmaster http://www.websitemarketingdreamteam.com/?p=271 Pay Per Click advertising can seem very mysterious and confusing. In truth, there are many aspects to creating a successful PPC campaign, and many factors to consider in getting started with this type of marketing/advertising. Here are a few tips to help you get started.

1. Keyword Research. This is the most important first step in anything having to do with website marketing, SEO, traffic generation, any of it. You HAVE to know what the correct keywords are for your industry, as well as what the exact search terms people who purchase your particular products and/or services are searching. There are many places to find this kind of information. There are free online services, as well as paid software. For a decent free search, Google offers a keyword tool to help you with your eventual adwords campaign. It would also help you if you did ad campaigns with Yahoo or MSN. I’m just mentioning it because it’s decent and it’s free.

2. Do the math. You need to find out how your keywords will pan out, cost-wise. Figure out your current visitors to sales ratio. How much is the #1 advertiser for your keyword (your competitor) paying per click for that keyword? What percentage of your visitors turn into sales, and how much do you make on each sale? If one out every 100 visitors makes a purchase on your website, and you bid 5 cents per click, your cost will average $5.00 per sale. If your profits are $10+ per sale then this is viable. If, however, your profits are $2 per sale, then this is unworkable and you’ll be losing money. This math is based on you taking the #1 spot. For Yahoo ads, as an example, the Yahoo Keyword Selector tool gives you that information so you can work out this math. You may decide to go for the third highest spot. Or you may decide to go for a different keyword, a bit less general keyword that isn’t as costly to you per click.

3. Figure out which is the best PPC company for your needs. Eventually maybe you’ll have multiple PPC accounts. But just to get started you can check out the various PPC companies to see what they offer. Google, Yahoo, MSN, Ask, ABCSearch, Bidvertiser, Search123 are just a few pay per click companies you can look into. And in your investigation, check things like: Do they offer free keyword search and suggestion tools? Do they offer you assistance with click fraud? What are all the costs? Are there minimum balances? Do they have good customer support? Try it. Email them and see how quickly they respond, or if they, in fact, respond at all.

4. Alternately, leave it to the pros. You also have another option. Between you and me, I strongly recommend this option, only because it’s not necessary for you to reinvent the wheel. And because, trust me, there are a TON of ways to mess this up. You could let the experts at the Dream Team take care of all of this for you. They will do all the keyword research, create your ads, manage your accounts, all of it. And they already KNOW what they’re doing. So you won’t have to worry about messing up with the trial and error learning method. Have the Dream Team drive tons of traffic to your website. Go to http://websitemarketingdreamteam.com/traffic/.

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]]> http://www.websitemarketingdreamteam.com/pay-per-click-first-steps/feed/ 0 Pay Per Click Advertising http://www.websitemarketingdreamteam.com/pay-per-click-advertising/ http://www.websitemarketingdreamteam.com/pay-per-click-advertising/#comments Wed, 08 Apr 2009 22:08:31 +0000 webmaster http://www.websitemarketingdreamteam.com/?p=206 One of the many special and amazing services the Dream Team provides for its clients is Pay Per Click management. We manage your Pay Per Click campaigns at Google Adwords, Yahoo Search Marketing and MSN Ad Center for as long as you remain a client.

What is Pay Per Click advertising?

Some of you may not be familiar with Pay Per Click advertising. You know when you do a Google Search for a subject and you see ads along the right side of the page? Those ads are paid for by people like you, and are created in such a way that they show up on pages related to the searches people have done. So if you do a search for “tennis shoes” the ads on the right side will be related to tennis shoes. When you click on one of those ads, the person or business who owns the ad pays for that. Hence the term “Pay Per Click” or PPC for short.

Why Pay Per Click?

There are many advantages to having a pay per click advertising campaign for your company. I’ve listed just two important reasons.

1. PPC gives you huge opportunities to get your company seen locally, nationally and/or internationally based on the keywords used in your ads, the money you spend, and other strategic factors. It gives you the ability to show up on the first page of an internet search, even when your organic search results may not permit it.

2. WIth PPC advertising, you can drive more traffic to your site more quickly than with other organic methods of marketing or advertising. The rewards can often be very dramatic.

This is one of the most amazing parts of the Dream Team service. We do all the in-depth keyword research for your industry, create all your ads and maintain your accounts as long as you are a client. We will handle everything. Ready to get started on your Pay Per Click advertising campaign? Go to http://www.websitemarketingdreamteam.com/traffic and sign up.

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