Top 5 Reasons You Need Social Networking

Many of you already have an online profile here or there at some website or other like Myspace or Facebook. Maybe you use it, maybe you don’t. Or maybe *shudder* you don’t even HAVE a single social networking profile. There are many reasons why you should, dozens of reasons actually. But I’m listing what I consider to be the top 5 reasons here for you so that you know, and can make an informed decision.

1. Mankind is, by nature, nomadic. We move around a lot. It’s very difficult to stay in touch with friends, family members and business contacts in the face of all that moving around. We lose track of them, they lose track of us. With social networking, people can search your name (or the name of your business) and actually FIND you, no matter where you are. And conversely, you can find those of your friends and contacts who have social networking profiles with ease.

2. Make new friends and business contacts. The more social networks you are a member of, the more easily you can find friends with similar interests to yours, or business contacts who are interested in your products or services. For business purposes, these identities can be very important later on. You can invite them to check out your website or online store, or to be on your mailing list, invite them to events, send them coupon codes for discounts on your products or services, etc.

3. Get your business known on the internet. Maybe you have a new company, or maybe your existing company just needs some more promotion. By creating a social networking profile on the important sites you are letting the world know who you are and what you can offer, on a much broader scale than you could do just locally with yellow pages or flyers or business cards.

4. Find a specific market for your product. Many social networking websites allow you to create or join groups. For example, let’s say you own an exotic flower arranging shop. You can find people or groups of people interested in flowers, or flower arranging and add them as friends, join those groups or even create a group yourself and invite people who are interested in flowers to join. This gives you a much larger network of potential customers or clients.

5. Get better search engine listings. Many social networks are considered to be important and valuable by the search engines. The search engines know that they are legitimate websites offering legitimate services, since they KNOW the sites, and since there are so many members on these sites. Very often, your own profile on a social network will show up higher on a search than your own personal website, especially if your website is relatively new and unknown.

There’s a lot to learn and a lot to know when it comes to using social networks for your business. These tips should help. But the Dream Team is more than willing to take care of all of this for you, if you like. We will create profiles for you on the top 48 social networking sites, all with the purpose to help your business survive better and drive tons of traffic to your website. For more information or to sign up, go to

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