Pay Per Click First Steps

April 15th, 2009

Pay Per Click advertising can seem very mysterious and confusing. In truth, there are many aspects to creating a successful PPC campaign, and many factors to consider in getting started with this type of marketing/advertising. Here are a few tips to help you get started.

1. Keyword Research.
This is the most important first step in anything having to do with website marketing, SEO, traffic generation, any of it. You HAVE to know what the correct keywords are for your industry, as well as what the exact search terms people who purchase your particular products and/or services are searching. There are many places to find this kind of information. There are free online services, as well as paid software. For a decent free search, Google offers a keyword tool to help you with your eventual adwords campaign. It would also help you if you did ad campaigns with Yahoo or MSN. I’m just mentioning it because it’s decent and it’s free.

2. Do the math.
You need to find out how your keywords will pan out, cost-wise. Figure out your current visitors to sales ratio. How much is the #1 advertiser for your keyword (your competitor) paying per click for that keyword? What percentage of your visitors turn into sales, and how much do you make on each sale? If one out every 100 visitors makes a purchase on your website, and you bid 5 cents per click, your cost will average $5.00 per sale. If your profits are $10+ per sale then this is viable. If, however, your profits are $2 per sale, then this is unworkable and you’ll be losing money. This math is based on you taking the #1 spot. For Yahoo ads, as an example, the Yahoo Keyword Selector tool gives you that information so you can work out this math. You may decide to go for the third highest spot. Or you may decide to go for a different keyword, a bit less general keyword that isn’t as costly to you per click.

3. Figure out which is the best PPC company for your needs.
Eventually maybe you’ll have multiple PPC accounts. But just to get started you can check out the various PPC companies to see what they offer. Google, Yahoo, MSN, Ask, ABCSearch, Bidvertiser, Search123 are just a few pay per click companies you can look into. And in your investigation, check things like: Do they offer free keyword search and suggestion tools? Do they offer you assistance with click fraud? What are all the costs? Are there minimum balances? Do they have good customer support? Try it. Email them and see how quickly they respond, or if they, in fact, respond at all.

Pay Per Click Advertising

April 8th, 2009

One of the many special and amazing services the Dream Team provides for its clients is Pay Per Click management. We manage your Pay Per Click campaigns at Google Adwords, Yahoo Search Marketing and MSN Ad Center for as long as you remain a client.

What is Pay Per Click advertising?